Laurie Rucker's hours go by in the company of John Wayne, The Beatles, "Bonanza" toys, designer bags and Gremlins wrapping paper.
She owns Vintage Treasures and Home Décor, LLC, one of the newest businesses in Byron.
It opened Sept. 24, with its grand opening last weekend.
"This isn't your typical antique shop," Rucker said. "Our prices are much lower than what you'll find at a typical antique shop."
Located on the corner of County Road 5 and Highway 14, in the same structure as Byron Clippers, the store stocks everything from toys and seasonal decorations to Coca-Cola items and old Life magazines.
Rucker, from Rochester, has a few antique items, which she defines as 100 years or older, but said a lot of her pieces are more vintage, older items that are not yet a century old, and home décor.