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home : news : government May 29, 2016

10/8/2012 5:09:00 PM
Elections and signs go hand in hand
A homeowner pledges his or her support for Incumbent United States Congressman Tim Walz. Photo by David Richards
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A homeowner pledges his or her support for Incumbent United States Congressman Tim Walz. Photo by David Richards

By David Richards

On a stretch of Ninth Street Northwest in Byron, two election signs are displayed a few houses apart.

One promotes current mayor Ann Diercks, while the other supports challenger David Sletten.

It's that time of year.

With the Nov. 6 election right around the corner, homeowners are using campaign signs to show their preference of a certain candidate.

"It doesn't really matter to us," resident Ann Jensen said about the signs. "As long as it doesn't block the view for driving."

While there's no hard data that proves how much this kind of advertising helps a campaign, many candidates think it helps enough to shell out money for them.

"You have to think quantity, quantity, quantity," said Marie Ferguson, graphic designer and sales at Sign Here in Rochester.

Signs can range in sizes, of course, and in details like number of colors and whether to include a photo or not.

Ferguson said the average size for yard signs is the 18 inches tall and 24 inches wide sign. She also said that purchasing a screen print option is the simplest way to buy a sign, print text on both sides and limit it to no more than two colors.

However, there are many more options as well.

"You have to understand we have to ask a whole gamut. of questions," Ferguson said.

The more signs a candidate buys, the cheaper the price. An average full color sign, which Ferguson says is the way to go for lower volume orders, would cost about $22 each for 10 signs. For 100 screen-print, two-color signs front and back, the cost is close to between $5 and $6 a sign. 

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